In February 2020 we welcomed David Bronner, Cosmic Engagement Officer (CEO) of Dr. Bronner’s, to our shores where he visited a number of our retailers, spoke on panels at Melbourne and Sydney events with other ethical business owners and activists, visited farms practicing regenerative agriculture and met with several organisations to share knowledge and create plans for future collaborations.
We decided to make a series of short animations—one for each decade—that would weave the story of our company within the larger story of what was happening for our customers and society at large. These are some of the events that shaped us and brought us to this moment.
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Dr. Bronner’s helped set up its sister company Serendipol in Sri Lanka in 2007—and it has since become the world’s foremost supplier of fair trade and organic coconut oil. Serendipol works with more than 1,200 farmers farming 21,000 acres, employs over 250 workers and professional staff at its factory in Kuliyapitiya, and processes up to 30 million coconuts a year. But these numbers don’t tell the whole story.
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Dr. Emanuel Bronner was a third-generation master soapmaker born into a German-Jewish soapmaking family that had been making soap since 1858. By the turn of the century the family enterprise had expanded to three factories... With the rise of the counterculture, people increasingly rejected mainstream faceless polluting corporate America, and embraced our grandfather’s soap for its simplicity, versatility and biodegradability, and grooved on the message of peace and love.
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