Beauty Beyond the Beauty Aisle

Dr. Bronner’s Pure-Castile Liquid Soap is best known in the Australian market as a highly concentrated multi-use soap – the very best soap for making your own rich, thick, foaming hand wash or luxurious body wash. It’s usually found in the bath and body aisles of most markets, but Dr. Bronner’s goes beyond the bounds of such retail categories and offers incredible beauty possibilities.

“There are limitless uses for Dr. Bronner’s castile soaps, as well as limitless beauty applications, and I think our shopping experiences for beauty products should reflect that expansiveness. Just as Dr. Bronner’s sources premium ingredients from all over the world with a focus on regenerative organic and fair trade supply chains, like lavender from the rolling hills of France or peppermint from India to create iconic soaps and body care products, customers should feel encouraged by this journey and look beyond the beauty aisle to find the best products for their beauty routines." (Maree Lowes, Dr. Bronner's Australia Ambassador).

Dr. Bronner’s for Cleansing

Dr. Bronner’s Pure-Castile Liquid Soap is the perfect cleanser or make up remover for those with:

• sensitive skin;
• acne-prone skin, or;
• those who just want a clean yet effective face wash.

It is a true soap, devoid of any synthetic surfactants that might potentially trigger skin irritation. With no synthetic preservatives, detergents or foaming agents, it is gentle on your skin and gentle on the environment. It comes in a 100% post-consumer recycled plastic bottle and is also readily biodegradable, which means it can safely go down the drain guilt-free.

Dr. Bronner’s for Cleaning Make Up Brushes & Sponges

Makeup artists rave about what a fantastic product the Pure-Castile Liquid Soap is for cleaning makeup brushes and sponges. “I cannot overstate the importance of cleaning your makeup brushes,” says Kathryn Marrone, Professional Hair & Make Up Artist. “Dirty makeup brushes can irritate and damage your skin as well as increase your likelihood of getting exposed to dangerous bacteria. It can also impact the quality of your makeup application. Using the wrong cleaner can even cause more buildup. That’s why I love using the Dr. Bronner’s Pure-Castile Liquid soap to clean my makeup brushes. They are renewably and sustainably made, they have clean ingredients with organic essential oils and natural fragrances, and they truly get the job done. As a bonus, you can even use the liquid soap as a makeup remover.”

Dr. Bronner’s for Tattoo Care

Customers continue to find creative ways to incorporate Dr. Bronner’s Pure-Castile Liquid Soap into their clean, low-tox beauty routines, from facial cleansers to tattoo aftercare. Tattoo artists regularly recommend Dr. Bronner’s Pure-Castile Liquid Soap as a gentle and effective soap for tattoos, coupled with the Dr. Bronner’s Unscented Magic Balm, which keeps the skin moisturized. The Unscented Magic Balm is made from organic beeswax, coconut, avocado oil, jojoba oil and hemp oil, and safely and simply soothes skin.

“Dr. Bronner’s pushes us to expand our imagination of what a beauty product can be and do. I’ve been in the retail industry for over 25 years, and my goal has always been to help consumers make better choices. Finding the best beauty products means expanding our understanding of what beauty is. Beauty isn’t just about what is on the surface, it’s also about what’s inside,” said Julie Mathers, founder of the popular eco-friendly retailer, Flora & Fauna.  “That applies not only to us, but also to the products we use. Clean beauty is about transparency – clean ingredients, ethical supply chains, clean manufacturing. We have to change perceptions in order to change habits. Once when you understand beauty from this framework, you get to experience the freedom of exploring the entire store for beauty products, not just one aisle.”

Dr. Bronner’s wants Australian consumers to know that clean and natural beauty isn't confined to the beauty section, it’s everywhere! Everyday essentials like Dr. Bronner's 18-in-1 Pure Castile Liquid Soap offer natural and effective solutions which cater to a myriad of beauty needs and can reduce the number of products needed in your home. Everyone should feel empowered to look beyond the beauty aisle for beauty products!

A list of Dr. Bronner’s major retailers is available here: https://www.drbronner.com.au/pages/stockists